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English · Stage 6

Reading the Media

Viewing & Media — read an infographic, advert or screen: find its message, name the technique that sells it, then ask whether you can trust it.

✦ English📘 Stage 6 · S6⏱ ~14 min🧒 Ages 10–12★ Free to start
I can evaluate a multimodal text such as an infographic, advert or screen for message, technique and reliability.
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Kavi the owl for English
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Kavi Reads Behind the Shine

"Every advert, infographic and app screen is made by someone, for a reason," said Kavi, tilting her head at a glowing poster. "A sharp reader asks three questions. What is the message — what do they want me to think or do? What technique sells it — a giant number, a bright colour, a cropped photo, a '9 in 10 agree'? And can I trust it — who made it, and where is the proof? Read past the shine, and you are in charge — not the screen."

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What your child will learn

1Message? → Technique? → Can I trust it?A multimodal text mixes words, pictures, colour and numbers to work on you. Read it in three moves: name the message, spot the technique, then check the source — who made it and where the proof is.
2How the parts persuade — and the trust questionAn infographic or advert is built from parts, and most of them are there to make you FEEL. Tap each one to see the technique it plays — and the one reliability check you always run.
3Read the infographic — then run the three questions
4A feeling, a checkable fact, or a clue about the source?Media mixes three kinds of line. A technique is a feeling that sells. A checkable fact can be measured. A trust clue tells you WHO made it. Put each line in the right box!
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A peek inside

An app screen shows a cartoon and the words "TAP TO PLAY FREE!" — but tapping opens a shop full of things to buy. What is the real message?
look past the word 'free' — what does the screen actually want you to DO?

Try this at home: What three questions does a sharp reader ask about any advert or infographic?

Ready to play and learn?

Start the free interactive lesson, or print the handout for screen-free play.

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Part of English · Stage 6 · S6 on KAVI Academy — a secular, whole-child learning platform for ages 5–12.